The blog started tweeting in the middle of the Mayor and Commissioners meeting Wednesday evening. It wasn’t a malfunction in the blogosphere or at WordPress that caused Someone Noticed to Twitter. It was a plan to tap into a new communications technology that allows us to efficiently bring fast breaking news to readers.
In such atmospheres as town board meetings, there’s no doubt about the opportunity to twitter when the commissioners are together since news is likely to break out in the form of lively exchanges without a moment’s notice. Of course those eruptions are excellent content for anyone caring to publish news about the goings on at the town board. Oh, you might say, but aren’t they also good for sound bites. They are but we incorporated that web 2.0 media into the process early on with “In Their Own Words,” an online digital recording of significant comments. Our soft launch of Twitter worked just fine so we posted a few quick items, at what was a quieter town meeting than usual.
We should back up an explain this web 2.0 product. In the digital age, 21st century technologies make it easier than ever to cover news on-the-spot and distribute it efficiently and with virtually no cost to a wide large audience. One new software that supports this is called Twitter and posts are tweets. This type of communications is also called microblogging and we’re using it to post breaking news or move quick messages that we want to get up on the web-log, long before we write a full post. It’ll be helpful when there’s a fast breaking happening for we’ll distribute the content in nearly real time. That’s long before the blog post can be produced or the news cycle of legacy media slowly rolls around. Consider it the first headline on a breaking story.
Twitter allows anyone with a free account to send out brief notes, up to 140 characters in length at any time. This free technology can be an important tool for delivering information for 21st century readers. Besides the cost is right, the technology is simple to use and it lets us a move a story efficiently. Some print media outlets are starting to use it to supplement the once a day news cycle. You will find our microblog in the lower portion of the column on the right.